Formulated with
Intention
Natura was born from a desire to slow down. In a world of 10-step routines and harsh actives, we believe in the power of simplicity.
We source our botanicals from small, family-owned farms that practice regenerative agriculture. Every bottle is filled by hand in our studio in Portland, Oregon.
Clean Formula
Free from parabens, sulfates, synthetic fragrances, and silicones. We use cold-pressed oils to preserve potency.
Cruelty-Free
We never test on animals. We are Leaping Bunny certified and donate 1% of profits to animal welfare.
Sustainable
Packaged in glass and recyclable aluminum. We offset 100% of our carbon footprint through reforestation.
"Beauty should be a ritual, not a chore."
I started Natura in my kitchen, mixing oils for my own sensitive skin. I realized that the beauty industry was selling us "more" when what we needed was "better".
Our products are designed to reconnect you with yourself. The scent of wild rose, the texture of clay, the cooling sensation of aloe — these are moments of mindfulness.